| In my work with hundreds of coaches,
consultants, and small business owners, I have found that there are specific actions
that have created their success. Here
are seven success elements that they use effectively to earn $100,000 plus a
year. By focusing on these
important elements, you too can grow your business to reach this goal.
Secret #1: Six-Figure
Professionals Focus and Target their Efforts
Professionals who narrow
their market earn more and have less stress.
They operate in a market that can afford their service and one that has
future potential to keep it up.
They know how to say
"no" to anything that detracts from their plans and their goals.
They go after their goals with tenacity and never listen to others
telling them how hard or impossible whatever they are working towards is.
They ask questions to the right sources and listen to those higher than
they are on the "food chain."
They know their target
markets well; what they like and do not like.
They stay current with the economic conditions of those industries and
watch for shifts that can affect their affiliation or revenue.
They speak the lingo of their markets and know their problems and
challenges like they know the back of their own hand.
Six-figure service
professionals act fast when an idea occurs and have a professional support team
available that responds quickly and plays full out with them. They have the
“adapt and adopt” principle down pat.
Risk and fear is something
they kick regularly in the “assets.” It
doesn’t stop them and barely slows them down.
 Secret
#2: Six-Figure Professionals Have a Strategy
Ninety percent of all
six-figure professionals generate some sort of passive income.
They know that there are only so many hours in the day and only so high a
ceiling they can charge before their market peaks.
One of their highest priorities is to generate products that create money
24/7.
Six-figure professionals know
that they need to create attractive packages and offers that are irresistible to
their market. They create new
packages frequently and sell in multiple streams (across multiple media bridges
and target markets).
Six-figure coaches fine-tune
in seconds. If they do not have an
answer, they have generated a source that does.
They ask or research it immediately and continue moving.
Their strategy is always
changing. Sometimes they don’t have time to put down all the details
in their plan, yet they always have enough time to complete a moving strategy
with just enough details so that they know it is worth their resources.
Secret #3: Six-Figure
Professionals Have all the Skills they need to Succeed
Since six-figure output
requires a higher percentage on the service delivery end, six-figure
professionals have the skills needed to run a business and be an expert yet not
a perfectionist.
Professionalism is basic for
them. It comes easily because they watch and listen well.
Their people skills are effective and productive.
They do not fool around with doubters or wait around for an answer.
Their attitude is “you either have it or you don’t.”
And when you don’t, they are leave quickly and never look back.
Secret #4: Six-Figure
Professionals Have a Positive Attitude
Even though six-figure
professionals try many things, creating excellence instead of perfect as they
go, they also have just as many projects that don’t work.
Most of their projects succeed once out of every ten tries.
They don’t dwell on the ones that don’t for more than a second.
They recalculate (adapt) and come back in the game swinging (adopt).
Failure is not in their vocabulary.
They expect success and they
expect it now – not later. They
move, switch, shift and change 50 times faster than most individuals.
In some circles, they are called “movers and shakers” only because
they don’t allow dust to accumulate.
Six-figure professionals
don’t wait for all the answers before jumping on something hot.
If it’s hot, they make room on their agenda and put together key people
to help get it completed.
Secret #5: Six-Figure
Professionals Have a Steadfast Marketing System
Six-figure professionals
don’t lose a client and then get a new client.
They don't gain two and lose three.
Their statistics are gain five and send everyone over to buy passive
income items. They are more likely
to gain five and lose one. Their
attrition rate is low and they have a plan that keeps it down. They monitor
their attrition rate.
They know what will sell to
their target market and what will not. They
usually break even and never take a loss. They
have developed a dependable marketing system that virtually guarantees results
as long as they continue to grease its wheels.
They consistently stock the fire of what is fueling their marketing
engine.
Six-figure independent
professionals have the help they need: either an in-house assistant, part or
full-time, or a virtual assistant to handle the administrative duties.
They have mastered marketing
principles and practice them easily every day.
Their learning level focuses on high-end features, benefits, and
advantages and watching the economy to see how it is changing and how it affects
their customers.
Six-figure professionals
write well and know how important communication is to their success.
They use editors consistently.
They write consistently and have a writing process that supports their
goals and objectives. They have
learned to write productively and use the material/information over many ways.
Secret #6: Six-Figure
Professionals Mastered Their Sales Process
Six-figure service
professionals have a simple, reliable sales process that they have developed
over the course of their growth. It
runs smoothly and reliably and only requires occasional maintenance and economic
adjusting.
They have an effective way of
handling their phone calls. They
prequalify prospects in ways that don’t require their time, using their web
site, other personnel, or through an email process.
Six-figure independent
professionals have a script for handling every type of objection. They write out
new ones as soon as a new objection appears, create the type of response they
want, and practice it until it sounds natural.
They welcome objections and learn to use them to create writing material
for their web site, articles, and scripts.
They say what the client
needs to hear, never take things personally, and remain unattached to the
outcome. Their listening and intuitive skills are well developed and
they use them to the max. They put their clients first and place value before
revenue at the top of their list of objectives.
 Secret
#7: Are You a Six-Figure Professional?
Most non-six-figure
professionals don’t know what it takes to make six figures even though it is
their commonly stated goal. They
need to remember that each level requires a different way of thinking and the
shifts in their thinking need to be mastered quickly and pursued aggressively.
Let me leave you with one of
my own personal, favorite quotes: “The
level of thinking you are experiencing today will not serve you in the next
level you are reaching for.”
Would you like to be able to
compare this list with where you are? A
self-measuring chart is available in the “Forms” section or
click
here.
(c) Copyright,
Catherine Franz. All rights reserved.
About
the Author: Catherine Franz is a
Certified Business Coach, Certified Teleclass Leader and Trainer, speaker,
author, and Master Attraction Practitioner. Business client’s include
professional firms, restaurants, retail stores, coaches, employees using writing
for advancement, and independent professionals across the globe, i.e., the USA,
the United Kingdom, Europe, Australia and New Zealand. For ezines on marketing,
nonfiction writing, deliberation creation, Law of Attraction, and marketing
writing/copywriting,
click here.
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