1. If you
have old Inventory, give a closeout sale.
2. Returns
sale. Sometimes called a scratch and dent sale. Offer any less
than perfect inventory at a special discount. Always mention the
character flaw with the product – the corner’s bent, label glue scratch
somewhere.
3. Only one or two left. Sell
them for half price.
4. Discount
sale. You could create one or two-time seasonal discount sale.
Use Ikea’s model of a sale only once a year. How about holidays,
the President’s birthday, or the company’s X year
sale. Auto dealers have over used this and people don’t pay much
attention to them any longer. Be careful not to do the same.
5. Use
Amazon’s model and offer free shipping for orders over $X. Alternatively,
offer free shipping with limited dates or if they upgrade.
6. Have higher priced items for sale? Offer a
special payment with automatic billing to their credit card.
7. Add ways
to provide samples. Free trials, free previews, with automatic delayed
payment after X days if they don’t return the product by that date. To
screen customers, charge a small fee like a delivery fee, postage, or an
amount you pay for processing their credit card.
